OUR APPROACH & WHY WE DO IT

We love the early stages of a high growth business that is disrupting a large, stagnant industry - when ideas are ripe with potential, when change is constant, where every day is a roller coaster, where multiple hats just need to be worn. It also happens to be the part of the journey that we enjoy the most and that we excel in. As there are not many people who have lived through this multiple times or invest the amount we do at this phase, we also think this is where our capital is best deployed.

WHAT WE LOOK FOR

  • food, consumer products & services
  • early stage - $1-$10M revenue
  • exceptional teams with strong values & big dreams 
  • products we love with strong traction & velocities
  • a compelling and differentiated brand/experience
  • a clear, plausible path to gross margins of 40%+
  • reasonable valuations, no convertible notes

THE (SIMPLE) SECRET SAUCE

  • we have repeatedly seen how normal people with persistence, optimism, creative problem solving & a bias toward action can achieve the impossible
  • when this cultural attitude is coupled with a few key operating basics such as having a plan, focusing on executing a few high priorities and valuing  great people, big things happen. 

HOW WE HELP

  • private growth capital - check sizes of $25k-$1MM+ 
  • operating expertise - words and advice are nice, but actions are often more useful. When it makes sense, we willingly roll up our sleeves & solve important problems alongside you.
  • connections - we have cultivated a deep network of relationships who can help with anything you need to succeed

HOW WE DIFFER FROM THE REST

  • we invest our own money
  • we prefer mission oriented businesses
  • no predetermined exit timeframes - can hold forever
  • we offer a true partnership with 100% aligned objectives. this means clean, simple deal terms
  • we have a no drama and no ego policy

THEY SAID IT BEST

  • "If you want to succeed you should strike out on new paths, rather than travel the worn paths of accepted success." - John D. Rockefeller
  • "Fail to honor people, They fail to honor you; But of a good leader, who talks little, When his work is done, his aims fulfilled, They will all say, 'We did this ourselves.'" - Lao Tzu
  • "Price is what you pay. Value is what you get." - Warren Buffet